Like its two Japanese competing brands, Lexus was introduced to the market in the late 80s by Toyota.
Lexus has become the best-selling Japanese luxury brand. In 2005,
Lexus has created a separate division in Japan and at the same time it became the first Japanese manufacturer to create a separate luxury brand for its network as they have done elsewhere in the world.
The name Lexus is a derivative of Alexis modified to lexis to lexus … to avoid being associated with Alexis in ¨Dynasty ¨, then followed by a very large number of Americans.