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Origins and Anecdotes ...

Aston Martin, Bentley, Bugatti,
Ferrari, Lamborghini, Lotus,
Maserati, McLaren, Rolls-Royce.

Ultra-Luxury Brands Origins and Anecdotes

Learn more about the origins, history, and a few anecdotes of your preferred brands.
Aston Martin is a great luxury car manufacturer in England. 

Aston Martin offers mainly sports cars, 2 doors, with powerful engines, even fierce ones with its V12 at the cutting edge of technology. 

Aston Martin is luxury, refinement and power. 

It is also an icon for the character of James Bond.
Bentley is a car manufacturer from England now in the family of Volkswagen with Audi, Bugatti, Lamborghini, Porsche after a long relationship with Rolls-Royce. 

¨ Build a fast car, a good car, the best in its class. ¨ W.O. Bentley, founder. 

The brand positioning its vehicles with an aesthetic spirit, high performance and romance.
The Bugatti brand of French origin is synonymous with exclusivity, luxury, elegance, finish and unparalleled power. 

With over 10,000 racing victories, 37 records, 1,000 patented inventions, it has long been considered a pioneer in the automotive field and produces luxury sports prestige"

It is also now part of the family and the luxury brands of Volkswagen.

It is marked by the saying dear to Ettore Bugatti:
‘Nothing is too beautiful, nothing is too expensive. ” 

Founded in 1929 by Enzo Ferrari, it is the world famous Italian car manufacturer. 

First, a manufacturer and an auto racing team, it will become a reference in the production of luxury sports cars and prestige. 

Ferrari has had a long relationship with Fiat who is now the majority shareholder. 

The logo represents the colors of Italy above, the yellow of Modena, his hometown, and a prancing horse suggested by the Countess Paolina, mother of an ace of the Italian air force during World War I who had this horse drawn on his plane. She asked Enzo to use on its cars to bring him luck. 

The red color of the car is the official color initially reserved for Italian teams (blue for France, green for England, …).
Ferruccio Lamborghini, a tycoon manufacturing tractors and farm equipment, decided to produce a new grand touring luxury car to compete with established brands like Ferrari. 

He was an avid customer of Ferrari who bought several of his cars. A different with Ferrari about the clutch that turns out to be the same as its own tractors, led him to decide to create his own vision of a sports car for the road. 

Ferruccio Lamborghini, a Taurus (zodiac sign), following a visit from a reputable breeder of Spanish fighting bulls, of whom he was very impressed, decides that his emblem will be that of a raging bull. 

Chrysler will own the company in the 80s. Today it is part of the family of Volkswagen in company of Audi, Bentley, Bugatti, Porsche and Ducati motorcycles.
Lotus is a car manufacturer from England known for its racing cars, light and refined . 

The founder of Lotus favored lightness rather than power and influenced racing. 

The four letters in the middle of the logo represent the initials of company founder Anthony Colin Bruce Chapman. 

Namely, the California company Tesla, who created the first electric sports car recently has used a Lotus as a starting point for its design.
Maserati is an Italian automobile company now a member of the Fiat group in collaboration with Alfa Romeo. 

The five Maserati brothers behind the company were all in the automobile in the early 20, manufacturing, shopping, etc.. 

The logo is based on the trident of the Neptune Fountain in Bologna and was designed by their sixth brother, a painter.
McLaren is a British motor vehicle manufacturer based on high-performance technology developed in Formula One.
Rolls-Royce is now part of BMW Group in a saga involving Volkswagen. 

Volkswagen purchased the assets of Rolls-Royce including Bentley including. BMW put his hand thereafter on the name Rolls-Royce. Volkswagen sold the hood ornament, a woman leaning forward with her dress flying with the wind resembling wings ¨ The Spirit of Ecstasy ¨and the recognizable form of the grid to BMW in a final agreement to establish clear rights for all. 

In principle, Bentley Volkswagen is the direct successor of Rolls-Royce, but BMW is the company that now produces vehicles under the brand Rolls-Royce.
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